CUSTOM Furniture
REAL AUSTRALIAN MADE
SHORT LEAD TIMES
Determined by characteristics of quality, style, service, and expertise.
Experts at customisation and solution design.
Identity Furniture is a third-generation family-owned furniture manufacturer based in Melbourne. We have a long-established culture of excellence in customer service, collaborating with designers and architects who need to achieve specifications that are unique.
We focus first on understanding design intent and the vision for each project. Our team thrives on collaboration, and on our passion for ’empowering creativity’. Our approach is agile, flexible, and we are always inspired by new possibilities. We provide our clients with accurate and up front budget estimates to ensure we are the right fit.
We have a uniquely creative team of experts, and almost unlimited capability for customisation and new product design. With 3 generations of manufacturing experience we understand what fit for purpose means and we tailor proposals to meet specific needs. Our website is more an inspiration for new possibilities than a set of standard products. We design and make to order, continually growing our range.
We have full control over production in our large Melbourne-based factory, equipped with advanced machinery such as our 5-axis CNC. We promote ‘Real Australian Made,’ which provides flexibility, quality, and reliability. We encourage factory tours, enabling our clients to gain peace of mind viewing their projects in production.
We are passionate about building trust and growing strong relationships through excellence in customer service and quality. We guarantee project delivery deadlines and will always stand by our product. Our team is inspired to exceed expectations from the outset and long after a project is complete.